kwrds.ai Data
Welcome to the kwrds.ai Data Information page. Here you can find detailed explanations about the various data fields and metrics available in kwrds.ai.
Keyword
The keyword field displays the search terms that users input into Google. These keywords are crucial for understanding user intent and optimizing content for SEO.
We have the ability to generate lists of keywords in more than 190 languages.
Example: If a user types "best running shoes" into Google, "best running shoes" would be a keyword.
What is the source of this Data?
Keywords are pulled from the Google autocomplete. Keywords are generated by placing different search terms into the search box of Google.
How are keywords selected on the list?
We use an advanced algorithm to generate a comprehensive list of potential keyword combinations. This algorithm analyzes various factors and patterns to create relevant keyword options. Once the keywords are generated, we filter and sort them based on search volume, ensuring that only keywords with measurable search volume are included. This process ensures that the keywords listed are not only relevant but also have a proven interest among users.
Search Volume
Search volume indicates how often users search for a particular keyword each month. This metric helps you understand the popularity and demand for specific terms, enabling you to make informed decisions about which keywords to target in your content and SEO strategies.
Example: If the keyword "best running shoes for runners" has a search volume of 90,500, it means that on average, 90,000 people search for this term each month.
Adittionally, search volume can be either worldwide or localized. For example, if you want to check the keyword "Netflix" in Brazil and in the USA, each country will have different search volumes. This localized data allows you to tailor your SEO efforts to specific regions and audiences, ensuring more effective targeting and better results.
Netflix US Search Volume
Netflix Brazil Search Volume
What is the source of this Data?
Our search volume comes directly from Google.
Trend
Trend data illustrates the fluctuation in search volume for a keyword over the past 12 months. This helps in identifying seasonal trends and shifts in user interest. If the trend shows a negative percentage, it indicates that the keyword's popularity has decreased over the last 12 months. Conversely, a positive percentage signifies that the keyword's popularity has increased during the same period.
Example: The search volume for "Christmas gifts" may spike in November and December, showing a clear seasonal trend.
In the image below, you can see the keyword "christmas gifts" with a search volume of 368,000. The trend percentage is -18.27%, indicating a decrease in popularity over the last 12 months. The trend graph shows a spike in search volume during November and December, highlighting the seasonal interest in this keyword. This visual representation helps you quickly understand the keyword's performance over time.
What is the source of this Data?
Trend information comes directly from Google
Intent
Search Intent categorizes the underlying purpose behind a user's search query. It helps in understanding whether users are looking to purchase, learn, navigate, or find specific information.
We have defined five different search intents:
| Intent | Description | Example |
|---|---|---|
| Informational | Search queries with the intent to find information or answer a specific question. Users are looking for content that provides knowledge or insights. | Example: "How to tie a tie" |
| Transactional | Search queries with the intent to complete a transaction or make a purchase. Users are looking to buy a product or service. | Example: "Buy iPhone 13" |
| Commercial | Search queries with the intent to investigate brands or products before making a purchase decision. Users are often comparing options and looking for reviews. | Example: "Best smartphones 2024" |
| Navigational | Search queries with the intent to find a specific website or page. Users are looking to navigate to a particular site or location within a site. | Example: "Facebook login" |
| General | Search queries that do not fit neatly into any of the above categories. These can be broad searches with mixed intents. | Example: "Weather" |
In some cases keywords can have more than one intent.
What is the source of this Data?
Search intent is analyzed and provided by Kwrds AI.
CPC
Cost-Per-Click (CPC) represents the estimated amount advertisers pay for each click on their ads for a given keyword. This metric is useful for evaluating the commercial value of a keyword.
Example: If the CPC for "best running shoes" is $2.50, advertisers typically pay $2.50 for each click on their ads when users search for this term.
What is the source of this Data?
CPC data comes directly from Google
Competition
The Competition index measures the level of competition among advertisers bidding on a keyword. This helps in assessing the difficulty and cost-effectiveness of targeting a particular keyword.
Example: A high competition score for "best running shoes" indicates that many advertisers are bidding on this keyword, making it more competitive and potentially more expensive to target.
What is the source of this Data?
Competition data comes directly from Google.
For further assistance, please reach out to our support team at hello@kwrds.ai.